After 20 years of working in traditional enterprises and five years as a senior executive, Jiang Shuhui was exhausted both physically and mentally due to internal power struggles, corruption, and management inefficiencies within the company. She decided to reassess her life and, with a strong resolve, decided to quit her stable job and start her own business, determined to run a "clean" company.

In 2012, Jiang Shuhui, who started his career as a salesman, established a trade and manufacturing company based on the partnership system, with a factory for building materials as the foundation. Full of rationality, rigor, and a fighting spirit, Wu Zheng, an old subordinate of Jiang Shuhui, was the first to be invited and agreed to join without making any conditions. With passion for the building materials industry and a dream of a career, Jiang Shuhui's "clean" company was founded in a civilian residence.

In the early days of the company, two customers' $200,000 deposit was stolen by hackers due to telecommunication fraud. Under the premise that the responsibility could not be determined, the Demax team took on all the responsibility and losses and delivered the goods on time and in accordance with quality to the customers. The two customers thus became strategic partners of Demax and have maintained cooperation to this day. Wu Zheng was jokingly referred to by customers as "a working machine" (Working machine) in the incident. As a result of this event, the founding team officially established the company development philosophy of "providing products and services to customers responsibly."

On February 16, 2013, the founding team officially established the Chinese name of the company as "德迈" (Demax), which carries the meaning of "De" (upholding responsibility) and "Max" (moving forward). The predecessor of Demax Group was registered as "Dezhou Demax Building Decoration Materials Co., Ltd." in English transliteration. The partnership system became the core support for the development of the Demax brand, and its naturally nurtured culture of "responsibility" quickly took shape within Demax. Every employee at Demax is committed to providing comprehensive building materials products and services to global customers with a philosophy that prioritizes professionalism, sincerity, openness, and inclusiveness ahead of clients. Together with industrial investment partners and supply chain collaborators, they strive towards a better business world.

In early 2014, Zhao Honghai, who possessed a broad vision and market acumen, joined Demax. With the concerted efforts of the three core founders with highly complementary business qualities and other co-founders, Demax embarked on a diversified product strategy, entering into a period of steady development for the group. In 2018, Demax officially established a replicable partnership model and gradually built a strong community based on the founding team - the Demax Community. Together with "the power of responsibility," leveraging industrial investment in China and strong supply chain partners, Demax Group's business experienced rapid growth. Its business model even became an example for many companies in the same industry to learn from.

In the spring of 2024, the tumultuous changes in the global economic landscape and increasing complexity made it increasingly difficult to achieve cost-effective global procurement for all categories of building materials. Costs and risks were also on the rise. Against this backdrop, Demax Group officially proposed its brand positioning as a "responsible comprehensive one-stop provider of building materials." This means that Demax will use responsible professional solutions to help customers control and resolve any factors that may cause fluctuations in their overall procurement costs, with the ultimate goal of providing customers with a purchasing experience that offers ultimate cost efficiency.

"Quality driven, World sharing" is not only the brand slogan of Demax Group but also represents the excellent quality of comprehensive building materials products that have been witnessed by customers from over 100 countries around the world. These products are now showcasing their value in various parts of the world, sharing a more diverse and ultimate cost-effective architectural and decorative aesthetics. The value shared with the world comes from "responsible professional solutions" jointly produced by Demax's comprehensive building material experts and point-to-point global delivery experts. This includes providing globally renowned owners and contractors with high-quality one-stop solutions for comprehensive building materials for decoration projects, as well as offering reliable, market-validated one-stop growth solutions for global distributors and retailers of decorative building materials and home products.