Views: 5 Author: Site Editor Publish Time: 2016-11-04 Origin: Site
01. The determination of an idealist
After working in a traditional enterprise for two decades and holding a senior management position for five years, Jiang Shuhui was physically and mentally exhausted due to internal power struggles, interest transfers and management conflicts within the company. He decided to re-examine his life. So, she resolutely decided to quit her stable job and start her own business, determined to build a "clean" company.
02. Natural Partners
In 2010, Jiang Shuhui, relying on a building materials factory, established an integrated industrial and trading company based on the partnership system. Wu Zheng, an old subordinate full of rationality, rigor and a spirit of hard work, was invited by Jiang Shuhui at the first moment and agreed to join without putting forward any conditions. With passion for the building materials industry and dreams for his career, Jiang Shuhui established the "clean" company in his heart in a civilian residence.
03. The cost and power of being responsible
In the early stage of starting a business, 200,000 yuan in advance payments from two clients were stolen by hackers due to telecom fraud and transferred to the UK. Under the circumstances where it was impossible to determine the responsibility, the Demai team resolutely took on all the responsibilities and losses and delivered the goods to the customer in both quality and quantity. The two clients thus became strategic partners of Demai and have maintained cooperation to this day. Wu Zheng was playfully referred to as the "Working machine" by the client in the incident. It was also because of this incident that the founding team officially determined to take "the partnership mechanism to drive the company to provide products and services to customers more responsibly" as the company's development concept.
04. Demax's name
On February 16, 2013, with the meaning of "Shangde" which embodies the quality of "responsibility" and "moving forward", the founding team officially determined the Chinese name of the company and registered the predecessor of Demax Group, "Demax Building Decoration Materials Co., LTD.", and named it "DEMAX" in English. The partnership system has become the core support for the development of the Demai brand, and the "responsible" culture naturally nurtured by it has also rapidly formed a trend within Demai. Every employee of Demai adheres to the concept of "professionalism, sincerity, openness and inclusiveness before customers", providing comprehensive building materials products and services to global customers, and moving towards a better business world together with industrial investment and supply chain partners and customers.
05. Demax Community
In early 2014, Zhao Honghai, an old subordinate of Jiang Shuhui who had a broad vision both above and a keen sense of the market below, was invited to join Demax. Under the leadership of three core founders with highly complementary business qualities, Demax Group has developed steadily and officially established a replicable partnership model in 2018, constantly cultivating new partners. By uniting the "responsible forces", relying on its industrial investment in China and strong supply chain partners, Demax Group has been driving its business to develop at a high speed. Its business model has once become a model for many peer companies to learn from.
06. Change driven by transformation
In the spring of 2024, the volatile changes and increasing complexity of the world economic landscape have made it increasingly difficult to achieve high cost-performance global procurement for all types of building materials in a complete decoration project, with costs and risks also rising. Against this backdrop, Demax Group officially proposed the brand positioning of "a responsible one-stop provider of comprehensive building materials", that is, for all factors that cause fluctuations in the final comprehensive procurement cost of customers, Demai will use responsible professional solutions to help customers control the total procurement cost and risks in one stop, and strive to maintain the lowest level on the basis of compliance. With the ultimate goal of providing customers with a procurement experience that is ultimately cost-effective.
07. Quality is witnessed, shared by the world
"Quality Witnessing, World Sharing" is not only the brand slogan of Demax Group, but also represents the outstanding quality of Demax's comprehensive building materials products, which have been witnessed by customers in over 100 countries around the world. They are now demonstrating their value all over the world, sharing more diversified, more ultimate comprehensive cost performance and higher procurement cost-effectiveness architectural and decorative aesthetics. These values shared with the world come from the "responsible professional solutions" jointly produced by Demai's comprehensive building materials product experts and point-to-point global delivery experts, that is, providing high-quality one-stop comprehensive building materials supply solutions to decoration project owners and engineering contractors worldwide who have procurement needs for decoration building materials and home products. Provide reliable and market-proven one-stop growth solutions for comprehensive building materials business to global decoration building materials and home products distributors and retailers.
